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Value of Goodwill = Average Profit Number of Years of purchase. Example of Simple Average Profit Method. Learn how to calculate goodwill, an essential intangible asset assessed during acquisitions. Discover its formula and significance in mergers and acquisitions. For calculating goodwill, the total super profits of a given number of years are multiplied by the agreed number of years of purchase. Put another way Goodwill = Super Profits X Number. Guide to Goodwill Formula. Here we discuss the Goodwill Calculation Method using practical examples and downloadable excel templates.