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Product management is the strategic discipline of guiding a product through its entire lifecycle, from conception and development to launch, growth, and eventual retirement. It involves. Product management is a strategic practice that guides the product lifecycle through research, planning, development, product launch, support and optimization to build products that meet. Here is the most concise response weve come up with for the What is product management? question: Product management is the practice of strategically driving the development, market. Product management is one of the most cross-functional roles in any technology company and one of the least understood. It sits at the center of business, technology, and customer.